At PNW LURE CO. Our premium and best steelhead and salmon fishing lures are engineered for anglers who want maximum performance on the water. Designed for superior flash, vibration, and action, our handcrafted lures consistently attract trophy steelhead and hard-hitting salmon in the toughest river condition. 

Holiday Box

Stinky Pinky

The Gill Net

Steelhead Noose

The Goblin

The Neon Nightmare

Orange Death

The "GOAT"

Bling Bling

Dirty Disco