OUR STORY

PNW LURE CO. was founded by two brothers who have a passion for fishing and craftsmanship. Specializing in building custom steelhead and salmon fishing lures, each lure is meticulously hand-painted and handmade to ensure the highest quality. At PNW LURE CO., we also offer custom-made to order fishing lures tailored to our customer's preferences. Our aim is to provide exceptional fishing gear that enhances the fishing experience, and we take pride in our dedication to craftsmanship and customer satisfaction.